Despite being first appeared in the late 1990s, the webinars are still relevant in today’s time. Not only they are popular among academicians but also among professionals. Webinars are used in multiple areas, from schools, colleges to the corporate world. Webinars are an effective way to spread the message or share ideas.
Last year, virtual events came as the most popular option for the event industry. But the webinars were still used by a large number of people. In fact, with the improvement in technology, the demand for webinars is increasing. Now people want more features and tools for their webinars. This shows the relevance of webinars.
With multiple platforms, it is getting confusing to select the right platform/software for your event. So the question, what is the best platform for organising the webinar? To pick the most appropriate platform/software for your webinar, you need to consider the following factors.
Characteristics of the best platform for webinars
The first thing attendees of your webinar are going to notice the interface of the platform. And this interface has to clutter-free, easy to navigate and fast for a smooth and hassle-free experience. If the interface is complicated or confusing, the attendees’ experience will be ruined. And they might leave the event.
Over the years, webinars have gone through significant innovations to compete with virtual events. And the audience engagement features play a crucial role in this. Also, without engaging your audience, you won’t be able to retain them in your event. So for the success of the event, you need to engage the audience at your webinar.
Some of the most compelling features to engage the audience are Gamification, Social wall, leaderboard, AR Photobooth and so on. So always look out for engagement features available on the platform.
Many people aim for networking while attending an event. And the chances of this increases more in the webinars. So you need to provide your attendees with multiple tools for networking. Otherwise, you will miss this particular section of the audience.
Now that you know the importance of networking tools, you must be wondering which are the right tools? Well, there is no definite answer. But some of the most desired tools are AI matchmaking, Networking lounges, 2-way interaction, B2B meeting scheduler and many more.
The most prominent benefit of selecting a webinar over a seminar is accessibility. And with platforms nowadays, you can also live-stream your webinar. But if you are organising multiple sessions or webinars, then you need the option of unlimited streaming. Otherwise, you will be thinking about the limit. And it might be possible that you have to end your stream in the middle of the webinar or a session. This will hamper the experience of the audience. So always look for unlimited streaming to provide a seamless experience.
Another significant reason for switching for the webinar is the global reach. You can host an audience from all over the world at your event. And this otherwise wouldn’t be possible with physical seminars. But to make this happen, you need to confirm that the platform you selected allows people from all over the world to access the event. And it makes sense to reject the platform that doesn’t provide you with this feature. Because you will lose your chance to make your webinar really global.
Privacy and security
The digital world is plagued with the problem of data and privacy breach. And this is becoming a big concern for millions of internet users. So make sure the platform you are opting for should provide fundamental yet crucial security features. These features will protect your webinar and attendees from cyber-attacks and breaches.
You can ask for features like a 2-step login process and end-to-end data encryption. The 2-step login process makes sure that only an authorised person is logging on to the system. And no stranger can access the system. Whereas end-to-end encryption protects the data. And prevents unauthorised access by a stranger or a hacker.
You can also include features that will make attendees in the webinar feel they are present in a physical event. This personalisation touch will help you to keep your audience engaged. And the speakers and the guest at your event will feel good. For this, you can provide your audience with options like Clap sound, hooting and emoticons etc.
The clap sound and hooting will make the experience surreal. While the emoticons will help the audience to express their feelings or the mood.
Real time audience interaction
The interaction between the audience and the speakers is very crucial in seminars. But how will you replicate this practice in a webinar? To provide this feature, you need to ask for it from the platform team. And without this feature, your webinar might feel like a lecture, where the audience cannot address their queries. The next question is how this feature works?
The audience can type and submit their questions. And these questions are received by the moderators who decide which question is necessary. And accordingly, they forward those questions. While the speaker can see these questions on the screen. And they can respond to these questions.
You cannot expect that all the attendees at your webinar have computers or laptops. Or they will use them for attending the webinar. Some people might prefer tablets or iPads, while others would simply use their smartphones. So you need to make sure that whichever device they are using they have a seamless experience. Otherwise, those who are using these devices will have a cluttered and irregular experience.
Another thing that set the webinars apart from the seminar is real-time analytics. You cannot keep a tab on every individual’s activities or behaviour. Or simply what they are thinking. But you can do this with the help of digital event platforms. Also, you can get real-time analytics reports of your webinar. This will provide you with detailed insight into the number of registrations. And also the attendee’s behaviour during the webinar. This will help you in measuring the performance metrics.
Apart from this, you can identify what worked for the webinar. Or what things at your webinar audience liked. And whatnot. So you can make the required changes for your next event.
We hope this article proved helpful. Tell us about your thoughts on the webinar and virtual event platforms.