Making a website ready for mobile users and avoiding errors needs an ongoing internal SEO process. There is no website that can be said to be perfect from an SEO standpoint, especially for mobile screens. You always have to refine, change, improve something. Search engines are developing their algorithms, and webmasters need to keep up with new requirements to meet the latest updates and optimize websites for better mobile usability.
The difference between a good website and a bad website usually lies in the quality of the user experience (UX). Good mobile UX separates successful websites from unsuccessful ones and can lead to better conversion. Mobile users expect a lot from a mobile version website: ease load times, fast loading times, easy navigation, and fun to interact with. If you want your website to be successful, you should consider mobile usability, not just a minor aspect of design but an essential component of your marketing strategy.
There are many SEO optimization factors to consider when optimizing mobile usability errors. In this article, I’ve summarized many of the best SEO Sydney services you can apply to improve the mobile usability of your website.
Design an accessible interface
The accessible website design allows users with different capabilities to successfully use the products. Accessible website design increases website usability and provides a better user experience. While optimizing a website for mobile usability, consider how users interact with your website and what makes them stuck. By considering all these factors while optimizing websites for mobile users, you will come to know and understand what your users are searching for and what motivates them to action on your website.
Make navigation easy
Helping users navigate easily on your website should be a top priority for any website optimization. Exciting and engaging features are useless if users can’t find them on your website. Complicated design structures with irrelevant content and graphics can sometimes hide the navigation options. Chances are you’ll end up losing users. Optimizing a website for better mobile usability is crucial to provide easy navigation without any explanation.
Focus on the first experience
Your website user experience depends upon your website’s mobile-first experience. Excellent mobile-first experiences can create strong first impressions and whereas a bad first experience can ruin your whole brand image. And if you fail, there is a chance that users will no longer visit your website or take action on it.
Give the user control
Giving complete control to users may increase the credibility of your business and let users find your website more user-friendly. When things work out the way, users feel more confident to browse your website without any doubt. Unlike on a PC, where users can use hover effects to understand whether an element is interactive or not, on a mobile phone, users can only test interactivity by clicking on a component. This is why it’s essential to think about how buttons and other interactive features convey accessibility. How do users understand that a component is a button? The form should follow the function: the appearance of an object tells users how to use it. Visuals that look like buttons but are not clickable can easily confuse users.
Make your designs consistent
Consistency is the key to success. When users find everything in its required place, it removes their confusion and lets them make decisions. Maintaining consistency in overall website design for mobile versions improves usability and increases a sense of trustability. Concerning the mobile application, the sequence means the following:
- Fonts, buttons, and labels must be consistent throughout the application.
- Functional sequence.
- Interactive elements should work the same in all parts of your application.
- External coherence of design should be consistent for several products. Thus, the user can apply previously acquired knowledge when using another product.
Here are some practical guidelines for creating a consistent design:
- Follow platform standards
Every mobile OS has standard guidelines for interface design: Apple’s Human Interface Guidelines and Google’s Material Design Guidelines. When designing for native platforms, follow the OS design guidelines to ensure maximum quality. The reason it is essential to follow design guidelines is simple: users are familiar with the interaction patterns of each OS, and anything that goes against the guidelines causes problems.
- Do not imitate interface elements from other platforms
When building an Android or iOS app, do not port interface elements from other platforms. Icons, functional elements (input fields, checkboxes, radio buttons), and fonts should look natural. Use native components as much as possible to get people to trust your application.
- Make sure the mobile version site loads faster
Website loading speed is crucial for desktop and mobile versions because fast loading sites attract more potential users, and using them has similar characteristics. It will allow users to navigate to your mobile site easily and quickly seamlessly. Inconsistency in design can lead to confusion.
Consider anything in the design that can confuse users, such as data entry, decision making, etc., and look for alternative paths. Do not overfill your website with irrelevant content, graphics, images, and videos because it will just fill out your web pages and do not benefit your website usability. Include only 100% relevant elements in your home page and landing pages to simplify the tasks and improve usability.
Optimized for mobile devices
Websites optimized for mobile devices end up generating more traffic and quality leads. Optimizing the website for mobile versions increases its usability and lets users find your website accessible anywhere they want. Mobile optimization is crucial because it allows users to browse your website on mobile devices, and you will be surprised to know that around 70% of overall website traffic comes from mobile users, so it is crucial to target them to get more potential leads.
In the event of a session interruption, your application should maintain its current state (context) and allow users to continue where they left off. This will make it easier for users to re-interact with the app when they come back to it after a break.