Digital Marketing

How Does Augmented Reality Changing SEO

While many marketers are still obsessed with SEO in Canberra for site rankings, a new technique quietly increases your reach. The invention of Augmented Reality (AR), has revolutionised digital marketing and brought with it several opportunities that can improve your site on all levels. This article will explore how AR is changing the marketing world by enhancing web search indexes.

What is Augmented Reality?

Augmented reality (AR) is a digital medium that overlays real-world images and data onto a user’s view. In other words, it’s the use of computer-generated information to superimpose itself on the reality around us. Augmented reality can help businesses create more engaging and effective content marketing campaigns.

How does Augmented Reality relate to SEO?

Augmented Reality is a technology that allows users to view data and information in a more engaging and intuitive way. This has resulted in businesses using augmented reality to engage with potential and current customers and promote their products. Augmented reality can enhance website content, product listings, and other marketing material. Additionally, it can create virtual tours of businesses or attractions and help users better understand how the product or service works. In short, augmented reality can improve SEO in Canberra strategy.

SEO in Canberra

While it may seem like augmented reality would be less relevant to SEO than other online marketing strategies, the truth is that it can have a significant impact. For example, virtual tours can help people make more informed decisions about purchasing a product or signing up for a service. Additionally, augmented reality can lead users to websites that are more likely to be useful or interesting.

What Are AR’s Benefits on SEO?

Augmented reality is changing the way we interact with the internet by introducing new perspectives into the mix. By overlaying digital content onto physical space, augmented reality can provide an immersive experience that can be incredibly helpful for both customers and businesses. With this technology now becoming more widespread, it’s no surprise that augmented reality is also proving to be a valuable tool for SEO. Here are three reasons why augmented reality is changing SEO:

1) Augmented Reality Can Boost Engagement

One of the great benefits of augmented reality is creating a more engaging experience for users. This means they are more likely to stay on your site longer and explore the content more deeply. In turn, this can lead to increased sales and better traffic growth.

2) Augmented Reality Can Increase Conversion Rates

Another big advantage of augmented reality is that it can increase conversion rates. Some studies have shown that up to 60% of users will convert if they find your website’s content engaging enough. Therefore, augmenting your website with relevant AR content can give you a huge advantage in terms of ROI.

3) Augmented Reality Can Enhance Customer Experience

Finally, one of augmented reality’s advantages is how it can enhance the online customer experience. AR excitingly enhances traditional means of interaction and helps bring customers back to your site at all hours.

How Does it Support SEO?

Augmented Reality, or AR for short, is a technique that uses computer graphics to overlay information on a user’s view of the real world. The technology has been used in a number of ways, from gaming applications to navigation tools in smartphones. While AR isn’t new, the arrival of mobile devices with powerful processors and cameras has given it renewed prominence in the SEO industry.


Augmented reality is changing SEO in Gold Coast in a big way. It’s not just about adding new content and creating engaging experiences for users; it’s about ensuring that all aspects of your online presence – from website design to SEO – are optimised for this growing technology.

Original Source: How Does Augmented Reality Changing SEO

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