=> STEP ONE – WHO DO YOU BELIEVE YOU ARE CONVERSING WITH?
Before you start writing your email sales letter, you need to figure out who your audience is. When it comes to email marketing, this is the most important thing you can do to make it work.
Do these things:
Your customers and prospects want what you have to give them.
– What annoys your customers and prospects the most?
– Who else is selling something like what you are?
Your customers and prospects should believe you because of this reason.
– Why should prospects and customers choose to work with you instead of a different person?
– What kind of things will your target market like?
A great subject is what you’re writing about.
Before an email can get results, people need to read it. There are a lot of ways you can make them interested and get their interest “motor” going.
Your main subject line is very important.
There are four types of email formulas that you can use as a guide when you write your emails. Each one has a unique PSYCHOLOGICAL APPEAL that works like magic on people who buy it. As a start, here are some:
– Make a strong claim: “Empowerment Fills Your Need for Leads.”
– Make people curious about “Empowerism Has Revealed the Secrets of Success.”
– Make your subject line sound like news. People who want to double their money quickly can sign up for Empowerism’s new RSVP.
“With Empowerism RSVP, you can start making money before the sun goes down tonight,” says the person.
“Homework”: Here’s a very important one: At least 25 SUBJECT LINES should be written before you choose one to use. Take the two that you think are the best and put them to the test in your marketing. Make sure to save the “losers” for later. They can be used for other things or they can be cleaned up.
=> Step #3: What’s in it for the person?
Sit down and write down every possible benefit your product can have. Don’t know the difference between features and benefits? Let us help you. Features are things about the product, and benefits are things that happen when you use the product. Features make sense, which makes them appealing to logic. Emotion drives sales (see below).
Here’s a rule of thumb for the good things: When you think about your product or service, think about what it can do for your customer. Then, start writing your letter and tell your reader what they’ll get out of it. Tell them how much better their lives will be after they buy from you. Tell them how good they’ll feel. Tell them how their friends will start to like them more.
=> STEP 4 – AN EMOTIONAL APPEAL
The reason why people buy things is based on their emotions, then they back them up with logic. Before you write a single word, figure out which emotional hot buttons you need to push in order to “start” your prospect.
People are selling health products. Fear of getting sick is the button for “A Natural Way to Save Your Eyesight,” so click on that one. Do you want to sell political bumper stickers? With “Let the President Know What You Think of His Policies,” press the “anger” button. Other buttons are curiosity, greed, ego, vanity, hope, fear of scarcity, and/or fear of not having enough or being safe.
Step #5: Choose a name you can trust.
It’s important for you to make people think your offer is credible and your product or service will do what it says it will.
I don’t know how. Here are three ways you can build trust with the people who read your sales letter:
– Share your own stories.
– Include endorsement letters from people who are experts in your field. – Make your offer and promises seem sincere and believable.
=> Step #6 – A GUARANTEE is next.
Today, if you try to sell something without a guarantee, you’re going to lose. You need one. There are two ways you can make your guarantee stronger: When most people don’t ask for a refund, people will trust your offer because you stand behind it.
Even a whole year! You can offer a 24-hour, 30-day, 60-day and 90-day. Here’s an interesting fact: The longer the time period, the less money you’ll get back. In general, people are more likely to put things off than to get them done right away. The more time someone thinks they have to get a refund, the more likely they are to put it off or forget about the refund.
Step #7: DON’T FORGET TO ASK.
A lot of people do this all the time. Sales presentations are great, but then someone doesn’t close the deal because they didn’t ask for the order or made the process complicated instead of simple.
Statistics show that you need to ask for the order at least three times to make a lot of money. At least some people think there are seven.
If you can, give your customers a lot of options for how they can buy from you. People love having options. The way it looks says, “You’re talking directly to me and meeting my unique needs.” If there is only one way to order, make it clear how and how easy it is. Describe it in detail, and then ask for the order of the things. Then, try again.
Step #8: THE EYES HAVE IT.
A well-known fact: People don’t like big blocks of text, and they often run for the hills or the delete button.
The answer is: Split sentences into two to four sentences. Use a lot of subheadings in the email letter. Also, use asterisks, dashes, and ellipses (…) to make your copy more rhythmic, so that it sounds better. Bullet points are great for getting people’s attention, so use them whenever possible. You can out this website for more content.