The corporate world, reminiscent of every other facet of life, witnessed several changes due to the COVID-19 pandemic. A surge in cases and the resultant lockdowns prompted a shift to virtual functioning. Among the most important benefits of this move to the online world has been the rise of virtual career fairs. These virtual fair platforms have attracted thousands of fresh graduates and enthusiastic job seekers and have allowed them to connect with potential employers over the intranet.
According to a report by the National Association of Colleges and Employers, for instance, a sharp rise has been witnessed in attendance of such congregations, with over 90% of employers reporting their presence at least one such event. Conducting these fairs, however, requires meticulous planning. In addition to selecting the platform through which to connect with potential employees, companies have to accumulate a variety of resources. While planning budgets improve cost efficiency, companies must advertise as well as set up a personalized booth to propel brand value. Companies are benefiting greatly from such career fairs. Hence, here are five reasons to host a virtual fair:
1. More Applicants, Better Applicants
A larger applicant pool can be accessed by recruiters due to the nullification of two important shortcomings of offline events. In-person events draw from a smaller geographical area because participation in job fairs often involves investment in travel and accommodation. A virtual trade fair platform faces no such constraints and is coveted by both passive and active participants. Virtual fairs are conducted over online platforms and can host an innumerable number of people. Additionally, they are free from overseeing concerns of fire safety, crowd management, and seating restrictions. The confidence and comfort offered by the keyboard as well as familiar environments can drive efficient participation. Virtual exhibition platforms use this advantage to connect employers with potential employees.
2. Better Recruitment Efficiency
The switch from sifting through cumbersome paperwork and resumes to using applicant tracker tools that help determine the most suitable candidate, as well as help with the management of data of potential employees, improves procedures of recruitment at a virtual trade fair platform. Companies can also invite a more lucrative list of applicants through targeted recruitment marketing.
Swift recruitment is also aided by access to candidate pipelines consisting of applicants with diverse skill sets and well-rounded, holistic career backgrounds. Approaching these pools for job recruitment becomes a hassle-free process. Real-time tracking of recruiter-applicant interaction can provide quantifiable insights into the efficiency of recruitment and can drive improvements. This can also help companies keep track of Return on Investment (ROI) and gain perspective on the recruitment strategies. Prospective databases calibrated at the end of such exhibitions are thus indicative of not only current but also future trends in recruitment.
3. Trimming Costs
The costs of hosting virtual fairs are much smaller than holding in-person events. A virtual fair platform requires very little or no investment in venue fees, travel, hotel accommodation, event insurance, equipment rental, and staff to conduct interactions. No additional revenue is spent on organizing refreshments. Spending on printing brochures and newspaper advertisements is replaced by virtual ad campaigns and encouraging engagement on social media. Reduction in miscellaneous expenditure lowers registration fees, hence luring more candidates. Online spaces once bought for a virtual job fair can also be redesigned and reused to conduct other company events. Their reusability and dynamism benefit employers in the long run.
4. Easy Logistics, Better Interactions
A virtual job fair platform allows for simplification of logistical organization. In-person, fairs take months to organize because finding venues, printing and disseminating advertisements, and planning schedules are tedious tasks. For virtual fairs, however, companies need to promote the event and find a platform that can host large audiences, and voila! En route to a virtual fair! Less unwieldy logistics allow for investment in aiding a better visitor experience and help with optimum utilization of time. Companies can capitalize on the online world’s ability to transfer information with ease. Intel can now reach candidates directly through corporate photos and videos, allowing for customization and personalization of information. Additionally, such aids help put on display the company’s culture. Eliminating the need to print data further cuts costs.
Companies can also leave a digital trace without creating any carbon footprint as these resources remain on the Internet and can be viewed numerous times, ushering in new applicants. The fair can be made more interactive by conducting webinars on specific industry topics, hiring consultants to provide an insight into corporate life, and inviting speakers to give lectures or connect with participants through Q&As, resume workshops, and interview tips. This improves the company’s brand value in addition to generating goodwill. Secure virtual chat spaces that can encourage interaction between recruiters and job-seekers benefit both parties. While the latter can use this feature to reach out to executives for queries, the former can use chats to conduct quick, real-time interviews. Chat features help companies communicate with several potential employees at the same time, furthering multiple connections and expanding the applicant’s pool.
5. The Boon of Branding
A large number of attendees interacting with companies from the comfort of their homes helps boost corporate credibility and increases brand awareness. Additionally, participation in such job fairs creates the image of a company that is active, flexible, and robust in its methods of recruitment. Personalized company booths with synonymous colour schemes, themes, and backgrounds help in replicating branding strategies. Tools employed by these booths to share audio-visual content as well as enable chat options to transform interaction with audiences. These strategies can also increase the visibility of the company and give it a competitive advantage.
Virtual career fairs were commonplace even before the pandemic but the surge in their occurrence in a post-covid world has revealed several benefits of such ventures. A virtual event platform, like Dreamcast, advances efficient recruitment processes and lures more applicants while encouraging cost efficiency and saving time. Companies benefit from better branding and engagement in addition to improving their candidate pipelines. These Virtual Career Fairs supply manifold benefits to candidates as well as companies. Virtual career fairs hence, are transforming the job market and are revolutionizing recruitment.